You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have!
1. How [...]
18 Guaranteed Ways to Improve Your Case Studies
Case Study Part 3: How to Structure your Case Study
Case studies and white papers are very effective marketing tools if you want to promote the benefits of your product or services. Case studies are the first most popular device used to promote the business. If you plan to write a case study, this article will give you a better understanding about this [...]
Case Study Part 2: Why You Must Focus On a Single Issue
As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés.
An effective approach to catch the reader's attention (who is frequently a potential client) is to explore how the solution helped end-users and the target group.
How to build [...]
How Many Hours Per Week Do Actually Spend Working? (tag: Productivity, Planning, Management, Writing)
How much time do you spend working every week? I don’t mean being in the office, but actually working. You have 37.5 hours every week, but how much is actually spent doing what you’re paid to do? When I say working I mean developing real outputs (e.g. content); this includes illustrations, diagrams, publishing etc – [...]
Posterous Tip: How To Add Tags When Blogging by Email? .
Do you use Posterous to update your site? I prefer to use Yahoo and Gmail to update the site rather than thru the Posterous site. Why? It’s easier to add images. You can add tags to your posts when you blog by email. Here’s how. How to add tags to Posterous blog posts 1. Click [...]
5 UK-Based Technical Writers You Should Follow on Twitter
From Shakespeare, Graham Greene, JK Rowling to Colum McAndrew, Ellis Pratt, David Farbey. All have all one thing in common – great writing! As my career started in the Baker Street, London in the 90s, I’ve always carried fond memories of my time in England. Here are some UK based technical writers you might want [...]
5 Reasons You Should Leave Facebook and Join LinkedIn
I’ve started to use my social networks, such as Facebook more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.
What does LinkedIn offer that Facebook [...]
4 Points to Consider when Selecting a Style Guide
Q: I’m setting up a Technical Writing Dept. for a Financial Services company. What is the best style guide to start out with? We have no internal guidelines. This will need to be useful for both beginners and also more experienced tech writers
A: The benefit of adopting a style guide is that it puts guidelines [...]
How Al Gore Got His Groove Back & The Fine Art of Creating Great Presentations
Do you like speaking in public? It’s the last thing most of us want do. So I was surprised to read how Al Gore, an experienced public speaker, reached out to Nancy Duarte to improve his public-speaking skills. Here are a few tips for the next time you have to give a presentation.
The Science of [...]
What Macaulay Culkin Can Teach You About XML-Based Technical Authoring Tools
Remember Macaulay Culkin? The child star of Home Alone peaked very early and, despite many attempts, never managed to make the same impact as an adult. Larry Kunz asks if a similar fate awaits DITA, the one-time golden child of the tech comms industry.
Larry says that last week another technical writer asserted that [...]
Using Google Wave to Write Technical Documentation in Real Time
Maeve asks on LinkedIn how we can use Google Wave to write technical documents. Well, the first consideration is that Google Wave is not designed as a tech authoring tool but for collaboration and ‘almost’ real-time information exchange. Saying that, it does offer many benefits if you need to plan/coordinate/review documents in a networked environment. [...]
How to change MS Word’s default color White to Blue
You can change the background color of Microsoft Word from White to Blue.
How to Add Special Effects to your Next Business Report
How to Animate Text in a Word Document
How to Optimize PDF Files for Web Sites
Portable Document Format (PDF) is the defacto file format for presenting device-independent documents on and off the Web. While PDFs have become quite popular on the Web, many PDFs used in web sites are designed for high quality print output and are not optimized for the Web.






