One of the alternative careers I’ve considered as a Technical Writer is Information Architecture. Information Architecture is worth considering if you’re attracted to organization of data, for example, indexing, rather than writing. I get a bit tired to typing at times and enjoy other tech comms activities such as analysis, diagramming, and documentation planning. This [...]

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YouTube Mobile can be accessed by visiting m.youtube.com on your phone.
From Alex Chitu, “Google’s services have a big advantage: a lot of mobile phones include applications for services like YouTube, Google Maps, Gmail, Google Search. Unfortunately, the native applications are rarely updated, so users miss the new features added to Google’s services.
A good example is [...]

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To prepare your case study analysis, you need to understand the four parts that hold the case study together. Once you have grasped how to structure your case study, you are then in a better position to refine this document and make the sections flow more smoothly from one topic to the next. Your case [...]

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What’s the first thing that comes to mind when I say Cult? I was offered a job with Apple many years ago and turned it down. They struck me as a bit odd. Think different campaigns were somehow a tiny bit sinister. I couldn’t put my finger on it didn’t buy into it. Later I [...]

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The more you sell, the more complaints. Nothing personal. Oscar Wilde said, ‘the only thing worse than being talked about, is not being talked about.’ It’s the same on the web. If you plan to run a business, you better get ready to deal with the complaints.
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Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml [...]

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Create a handover checklist. Itemize what you need to do (and dates) and what they need to do (and dates). See this as a small project that needs to be coordinated. Create a list of tasks, allocate them and assign dates. Share this with the new site owner.For example:
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Friday is my busiest day. Most folks power down and go into weekend mode. Not here! Ask yourself, ‘why do I go down a gear on Friday?’, ‘How does this benefit my career?’ Ok, let’s be honest. We do this because others do it. Right? This is a high-risk way to manage your career. You’re [...]

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Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT.
In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was forced [...]

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In this short video I explain how to create content and to remove the barriers that stop most people from creating content on a daily basis. It’s not difficult but you do need to have a system that lets you maximize your opportunities to create content and reduces the barriers that stop you from doing [...]

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This article on business writing reminds us that our sales, marketing, business, and proposal development does not stand alone. It is process of a larger process that involves planning, research, writing, editing, proofing, submission and acceptance.
This list gives 37 ways to improve your next proposal. Scroll through it and tell me what I missed.
Show that [...]

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What do soloists who make six figures have in common? To find out, we asked this week’s guest, Mike Koenigs. Mike is best known as the guy who created the Web 2.0 syndication service, Traffic Geyser that distributes over a million videos per week and generates top ranking, web traffic and leads in minutes by [...]

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Twenty articles to get you started with your case study writing. It’s all here.
Case Study methodology, SWOT, grounded theory, interviewing SME, Media Kit, Marketing Plans, how to promote your products and services, raise its market profile, and construct, format, design and publish your document.
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You find a blog you really like. You want to learn more. You’re thinking of buying from them. What do you do? Click About Us, right? Most people do. Now, pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, what’s the one [...]

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