Throw in an unexpected benefit/offer. One thing I love about luxury real estate is that the “freebies” are often completely unexpected and sometimes irrelevant things, but could sway the right buyer. For example, I saw one property listed where purchasing it would also mean that the title of “Count of Carbona” would convey to the new owner.
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Realtors are beginning to use high definition video as part of their marketing portfolio.
The typical flat or static web site is skimmed quickly without much regard to the realtor trying to get their brand implanted into the memory of their audience. A marketing video changes things a bit since the realtor who is being touted in the video is becoming more known to the web visitor and more likely to be remembered when the time comes to sell their home.
Writing a marketing script can be a bit overwhelming for those who rarely market themselves.
Much like a resume creates a picture of a candidate looking for employment, a marketing video is your 60 second commercial to the prospective client seeking services you are offering.
Essentially the three areas of a video constitute the opening, the hook and the close. The opening sets the stage for presenting the agent in a favorable manner and creates an instant impression of market experience and customer focus.
I put together 3 Agent marketing templates in a flash format if interested in seeing what can be done fairly easily to differentiate a real estate agent from the rest!
http://myprvideo.com/agent-marketing-ideas/
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