UserVoice’s white-label solution enables anyone to embed highly-branded widgets and communities into their site for suggestions, voting, and user feedback.
This moves companies one step closer to an “Ideas Anywhere” approach for customer engagement that is intimate, immediate and effortless — helping overcome the limitations of traditional customer feedback and idea generation.
Along with the new widget, UserVoice announced new “smart money” investors, the addition of social media expert Bob Pearson as a company advisor, a host of new enterprise customers and the ZeroLogin single-sign-on (SSO) solution. Companies can try the new tool at: http://uservoice.com/widgets.
UserVoice provides hosted community sites where people share their ideas for how to improve a product, service, process, institution, or city. Users vote up the best ideas to give a clear picture of what they want in a fraction of the time and expense it would take with traditional solutions (e.g., emails, surveys, focus groups).
Additionally, with users organized around specific ideas, organizations can easily respond to them as a group and create ongoing dialogue around specific issues, which is much more effective than the classic newsletter. As a result, people feel heard and gain a sense of ownership in the solutions they come up with, thereby building a new kind of brand affinity.
UserVoice is accelerating its push to redefine how organizations engage customers with the following:
- New funding. Drawn to the UserVoice vision, Baseline Ventures recently led a group of angel investors in an $800,000 funding round. Baseline was joined in a Series A round by FF Angel LLC (seed investing vehicle for Founders Fund), Betaworks, David Shen Ventures, The Accelerator Group, Net Discovery LLC, and Howard Lindzon. As a group, the angels provide UserVoice excellent business connections; expertise in messaging, marketing, and design; and international exposure.
- New white-label widget and ZeroLogin SSO. UserVoice is introducing the first interactive widget for customer feedback that can be branded to coincide with a company’s look and feel. Companies can also add or remove sections of functionality or change the actual layout of the widget and the language. For end users, the new widget allows people to easily search, vote, and submit bug reports directly on the host site. Along with this, UserVoice is unveiling ZeroLogin, a new method of single sign on that eliminates the need for users to create a new login and password for UserVoice — allowing them to seamlessly move between a company website and a UserVoice forum. By combining the new widget with ZeroLogin, companies greatly improve the user experience and increase the level of feedback they receive.
- New advisor. As the former vice president of communities and conversations at Dell Inc., Bob Pearson bolsters the hands-on, enterprise credibility at UserVoice. At Dell, Pearson led IdeaStorm, developing an industry-leading approach to the use of social media that included 25 blogs, forums and wikis in seven languages worldwide with 200 million page views of annual interaction. He also coordinated the company’s approach in Twitter, Facebook and other key sites.
- New customers. UserVoice has hundreds of paying customers in multiple vertical markets that run the gamut from technology, government, healthcare, education and retail. New customers include companies of all sizes including Intuit, NASA, Facebook, Xing, Nielson, Genentech, Blackbaud, University of Wisconsin, Animoto, Seesmic, StumbleUpon and TweetDeck.
UserVoice is at http://uservoice.com
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